Starting a catering business in such a competitive niche requires the right tools and strategy to make your business the cream of the catering industry. You need to serve the best food and service as well as practice the best marketing strategies to increase your customer base and profit.
Here are five 5 best marketing tips for advertising Your Catering Business.
For caterers and restaurant owners, deciding how to spend your marketing budget is a tough call. It must include both short term advertising such as paid social media posts and long term marketing campaigns.
For most catering businesses, it is recommended that you should keep around 7-8% of the total yearly revenue as the budget for marketing including things like sales collateral and website creation.
However, It is totally your choice to set this percentage according to your needs. A good rule...
Regardless of how your catering business website has performed in Google till now, there are always chances to improve your search visibility in Google rankings.
Boosting your search engine optimization (SEO) can help you boost your Google Search visibility and reach out to your target audience. Implementing effective catering marketing ideas along with these 5 easy SEO tips to boost the rankings for your website is something that can help you.
Start by claiming, optimizing listings, and standardizing data across all the major and relevant local searches. It includes a combination of industry-specific directory sites, social media sites, and search engine directories. It helps in getting your listing displayed in the local Google search results.
Various tools such as Moz Local, SEMRush, etc. can help you understand the external data sources and directories out there.
Moreover, you can work on optimizing the fields of information...
Do you love to cook? Do you host parties and plan get-togethers for friends and families? Are you thinking of starting a business from home? If the answer to any of the queries is yes then maybe there's a little spark within you to start a Catering business.
However, being a great cook is not sufficient to make it to the top in the catering business. And you’ve to go beyond your comfort zone.
Herein, we are suggesting five things to consider before starting a catering business
Understanding the market is important for setting up your business. Study your market well and do some ground research to know your customers well and get a sense of local competitors.
For instance, visit the catering service providers near you. You can check out their menu or take a tour of their additional services to identify what they do the best. Alternatively, consider hiring a professional market researcher to do all the homework for you.
With 500,000 new users every day, Facebook is the big daddy of social media. This popular social media platform empowers businesses to strategically target their potential clients based on compelling interests, demographics and many other factors.
How caterers can use Facebook as a means to grow their brand awareness, bring traffic, keep the audience engaged, and drive revenue?
Scroll down to know the various reasons suggesting Facebook marketing for your catering company makes so much sense in 2020:
Your Facebook business page is a place where you can publicize your catering business. Create a brief yet engaging description that connects you with targeted Facebook users. Provide a call-to-action button with which a potential client can connect with you.
On the Facebook page, talk about the staff, history or any other inspiration aspect of your catering company which can grab the attention of the...
“Want More Events for Your Catering Company?” Yeah! Then you require a dedicated catering business marketing plan. In this post, we’ve rounded up five powerful marketing tactics to promote and market your catering services.
A business website is a powerful means to drive more leads and sales. It lets you share updates, post blogs, and upload catering-event videos & recipe tutorials to effectively connect with your prospective audience.
The business website must be conversion-focused and must include the below essential features:
Beyond the overall design and content, the website can have unique self-service features like online event booking, easy payments, and customizing party menu.
Work with a local web design company to create a...
Facebook Ads vs Google Ads, Which paid advertising should you focus on for your Catering Business. Well it depend what you are running the ads for.
For example, Google is great for special days such as Saint Patrick's Day that is coming up in a few weeks. The reason for that is because a lot of people will be looking for caterers on Google to help them with their parties. So because of that you will get actual hot leads from your Google Ads.
Facebook on the other hand is different in the sense that you can run ads all the time because of their extraordinary targeting. You can run different ads going after different kind of people. In the video you will see how you can target people that are thinking about getting married. That feature is called interests.
Expand Your Catering Menu To Make More Sales For Mardis Gras & Saint Patrick's Day. Advertise your Catering Business for Mardis Gras & Saint Patrick's Day to capture more sales. Marketing your catering business for special days will bring in extra cash for your business. But you have to plan ahead of time.
The day you start planning ahead, is the day you will sale more catering jobs. Download your Free 2020 Marketing Planner. https://www.alshanmarketing.com/pl/136077
Are you interested in expanding your catering business this holiday season by catering corporate holiday parties?
Businesses big and small are gearing up right now to show their employees some appreciation for a job well done in 2019, and corporate executives love to spend money on the convenience of having their holiday event hosted by a competent, reliable catering business.
That could be you! But how do you get your hands on a bigger piece of that holiday pie?
My name is Al Shan, and I’ve made an average of $40,000 per holiday season through catering corporate events.
Read on to learn my time tested tips and tricks for how to attract your ideal clients, and how to relate to corporate catering customers.
Over time, I’ve realized that the best catering clients are corporate businesses, because they love to order food consistently. Especially during the holidays! So how can you successfully attract these highly profitable clients and close the deal?
What is a Google My Business Page?
Think of a Google My Business Page as a business owner’s best friend. It’s a free tool that allows local businesses to manage how their business appears both on Google Search and Google Maps.
Through their Google My Business Page, small business owners can also manage their Google Reviews, one of the most powerful free marketing tools available today. If you’re a business owner and you’re not making the most of your Google My Business Page, especially its Google Reviews feature, you’re leaving incredibly impactful marketing (not to mention sales) on the table.
How do you know if you’re making the most of your Google My Business Page and Google Reviews?
How do you know if your business is missing sales opportunities every single day because you’re not maximizing the potential of this tool?
By the end of this article, you’ll have the knowledge and tools you’ll need to make the most of your...
Whether you like it or not 5G is here to stay. As an online marketer, 5G will help me share content and upload videos faster so that I can influence more people. But at the same time we now understand that these wireless antennas pollute the body with radiation that causes cancer among other health burdens.
Better connectivity will promote business and science to launch us into an age where automation will allow for seemingly limitless possibilities. The prospect of artificial intelligence, virtual/augmented reality, and robots are promising and will surely lead to industries that will help solve problems all around the world.
In addition to business, there is building hype we can integrate this technology with our biology to enhance human characterists and capability. Smart devices may help us track internal processes and take personal charge of our health.
With all these added benefits of speed and bandwidth however, it is necessary to consider the negative health aspects of...