Most catering businesses struggle to take their business beyond their local market. Do you find yourself in a similar situation? Then, running optimized Facebook advertising campaigns can help you reach a broader audience base.

With Facebook advertising, you can achieve:-

• Fine-Tuned Targeting
• Large-Mobile Audience
• Market Data Analytics
• Brand Awareness
• Improved Click-Through Rates

However, driving ROI from Facebook isn't as easy as you might perceive, and may end up losing money.

Don't you worry, just read the five tactics to nail your Facebook advertising campaigns. So, let's check out these:-

#1 Interest-Based Targeting - Narrowing Down on Your Audience

Facebook is the undisputed heavyweight champion when it comes to targeting versatility. As a business, you can target your ad based upon a myriad of factors. These include gender, age, interest, relationship status, etc.

For example, during the 2010 FIFA World cup, Adidas launched a sales campaign. They used Facebook to reach out...

The hospitality sector is worst affected by the coronavirus outbreak. The hotels, restaurants, and catering businesses have virtually come to a standstill altogether, which is terrifying!

On a positive note, in the last couple of months, countries are trying to get back on track and learning to live with this virus. 

So, whether you own a family bistro across town, a hotel at an eminent tourist destination, or an event catering company, it’s time to flush out all the negativity from your head.

Instead, seek innovative ideas to get your derailed business back on track. Start from square one and find fresh ways to market your catering business again.

With this in mind, we’ve rounded up six killer marketing ideas to promote your catering business amid the COVID-19 crisis. So, let’s check these: -

#1 Revamp Your Website For a Fresh Start After Lockdown

Your website is a powerful lead-generation tool, and spending in revamping it is the need of the hour to bail out...

From using #foodlove hashtags to self-proclaimed foodies, we can get an idea if and what a person loves to eat, and many use Instagram to do that. It is a powerful platform for restaurants to tap into, as it provides the best way to connect with the customers and build a brand online.

Post a photo, share a video, write a caption, and add hashtags—there is plenty of space for food lovers to demonstrate their love. But if you do all that, and your followers still not increasing, it may be the time to reconsider your Instagram marketing strategy.

Herein, we are suggesting 5 tips for Instagram Marketing for Restaurants: 

• Stick to your brand

Focus on your brand. Create an Insta page that encircles your brand’s look. Keep your posts aligned to the core features—color, font, and even images. Maintain a specific tone in all of your posts that reflect your brand values. 

For example, a local bar may post images featuring glasses of beer, and musicians. But If...

­­­­5 Best Ways to Advertise your Catering Business

Starting a catering business in such a competitive niche requires the right tools and strategy to make your business the cream of the catering industry. You need to serve the best food and service as well as practice the best marketing strategies to increase your customer base and profit.

Here are five 5 best marketing tips for advertising Your Catering Business.

1.  Determine your Marketing Budget

For caterers and restaurant owners, deciding how to spend your marketing budget is a tough call. It must include both short term advertising such as paid social media posts and long term marketing campaigns.

For most catering businesses, it is recommended that you should keep around 7-8% of the total yearly revenue as the budget for marketing including things like sales collateral and website creation.

However, It is totally your choice to set this percentage according to your needs. A good rule...

Regardless of how your catering business website has performed in Google till now, there are always chances to improve your search visibility in Google rankings.

Boosting your search engine optimization (SEO) can help you boost your Google Search visibility and reach out to your target audience. Implementing effective catering marketing ideas along with these 5 easy SEO tips to boost the rankings for your website is something that can help you.

1.  Dominate Local Search

Start by claiming, optimizing listings, and standardizing data across all the major and relevant local searches. It includes a combination of industry-specific directory sites, social media sites, and search engine directories. It helps in getting your listing displayed in the local Google search results.

Various tools such as Moz Local, SEMRush, etc. can help you understand the external data sources and directories out there.

Moreover, you can work on optimizing the fields of information...

Do you love to cook? Do you host parties and plan get-togethers for friends and families? Are you thinking of starting a business from home? If the answer to any of the queries is yes then maybe there's a little spark within you to start a Catering business.

However, being a great cook is not sufficient to make it to the top in the catering business. And you’ve to go beyond your comfort zone. 

Herein, we are suggesting five things to consider before starting a catering business

• Market Analysis

Understanding the market is important for setting up your business. Study your market well and do some ground research to know your customers well and get a sense of local competitors. 

For instance, visit the catering service providers near you. You can check out their menu or take a tour of their additional services to identify what they do the best. Alternatively, consider hiring a professional market researcher to do all the homework for you.

• Study Your Audience

...

With 500,000 new users every day, Facebook is the big daddy of social media. This popular social media platform empowers businesses to strategically target their potential clients based on compelling interests, demographics and many other factors.

 How caterers can use Facebook as a means to grow their brand awareness, bring traffic, keep the audience engaged, and drive revenue?

 Scroll down to know the various reasons suggesting Facebook marketing for your catering company makes so much sense in 2020:

1.    Share Information About Your Catering Business

Your Facebook business page is a place where you can publicize your catering business. Create a brief yet engaging description that connects you with targeted Facebook users. Provide a call-to-action button with which a potential client can connect with you.

 On the Facebook page, talk about the staff, history or any other inspiration aspect of your catering company which can grab the attention of the...

“Want More Events for Your Catering Company?” Yeah! Then you require a dedicated catering business marketing plan. In this post, we’ve rounded up five powerful marketing tactics to promote and market your catering services.

1.    Have A Stunning Business Website

 A business website is a powerful means to drive more leads and sales.  It lets you share updates, post blogs, and upload catering-event videos & recipe tutorials to effectively connect with your prospective audience.

 The business website must be conversion-focused and must include the below essential features:

• Clear Navigation
• High-quality Website Content
• Convincing Call-To-Action Buttons
• Social Media Integration
• Compelling Images & Engaging Videos

Beyond the overall design and content, the website can have unique self-service features like online event booking, easy payments, and customizing party menu.

Work with a local web design company to create a...

Facebook Ads vs Google Ads, Which paid advertising should you focus on for your Catering Business. Well it depend what you are running the ads for.

For example, Google is great for special days such as Saint Patrick's Day that is coming up in a few weeks. The reason for that is because a lot of people will be looking for caterers on Google to help them with their parties.  So because of that you will get actual hot leads from your Google Ads.

Facebook on the other hand is different in the sense that you can run ads all the time because of their extraordinary targeting. You can run different ads going after different kind of people. In the video you will see how you can target people that are thinking about getting married. That feature is called interests.

Expand Your Catering Menu To Make More Sales For Mardis Gras & Saint Patrick's Day. Advertise your Catering Business for Mardis Gras & Saint Patrick's Day to capture more sales. Marketing your catering business for special days will bring in extra cash for your business. But you have to plan ahead of time. 

The day you start planning ahead, is the day you will sale more catering jobs. Download your Free 2020 Marketing Planner. https://www.alshanmarketing.com/pl/136077