Regardless of how your catering business website has performed in Google till now, there are always chances to improve your search visibility in Google rankings.

Boosting your search engine optimization (SEO) can help you boost your Google Search visibility and reach out to your target audience. Implementing effective catering marketing ideas along with these 5 easy SEO tips to boost the rankings for your website is something that can help you.

1.  Dominate Local Search

Start by claiming, optimizing listings, and standardizing data across all the major and relevant local searches. It includes a combination of industry-specific directory sites, social media sites, and search engine directories. It helps in getting your listing displayed in the local Google search results.

Various tools such as Moz Local, SEMRush, etc. can help you understand the external data sources and directories out there.

Moreover, you can work on optimizing the fields of information...

Do you love to cook? Do you host parties and plan get-togethers for friends and families? Are you thinking of starting a business from home? If the answer to any of the queries is yes then maybe there's a little spark within you to start a Catering business.

However, being a great cook is not sufficient to make it to the top in the catering business. And you’ve to go beyond your comfort zone. 

Herein, we are suggesting five things to consider before starting a catering business

• Market Analysis

Understanding the market is important for setting up your business. Study your market well and do some ground research to know your customers well and get a sense of local competitors. 

For instance, visit the catering service providers near you. You can check out their menu or take a tour of their additional services to identify what they do the best. Alternatively, consider hiring a professional market researcher to do all the homework for you.

• Study Your Audience

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Facebook Ads vs Google Ads, Which paid advertising should you focus on for your Catering Business. Well it depend what you are running the ads for.

For example, Google is great for special days such as Saint Patrick's Day that is coming up in a few weeks. The reason for that is because a lot of people will be looking for caterers on Google to help them with their parties.  So because of that you will get actual hot leads from your Google Ads.

Facebook on the other hand is different in the sense that you can run ads all the time because of their extraordinary targeting. You can run different ads going after different kind of people. In the video you will see how you can target people that are thinking about getting married. That feature is called interests.