Facebook Ads vs Google Ads, Which paid advertising should you focus on for your Catering Business. Well it depend what you are running the ads for.
For example, Google is great for special days such as Saint Patrick's Day that is coming up in a few weeks. The reason for that is because a lot of people will be looking for caterers on Google to help them with their parties. So because of that you will get actual hot leads from your Google Ads.
Facebook on the other hand is different in the sense that you can run ads all the time because of their extraordinary targeting. You can run different ads going after different kind of people. In the video you will see how you can target people that are thinking about getting married. That feature is called interests.
After spending $50,000 on Google Ads & almost losing my Restaurant Business, I turned it around & made an extra $45,000 in the next 4 months.
Here is what happened....
At first when I started my Google Campaign everything was great. Customers were calling me and I was closing catering deals left and right. And then after a few years something dramatically changed. I was spending the same amount of money on ads but the phone stopped ringing.
After running my ads for about $50,000 and only closing about $10,000 worth of business I decided to take a closer look into my business. I realized that I was spending ad-clicks on too many different services & products. I also figured out that the majority of my good customers are corporate managers & HR employees.
And that's when I had my "AHA MOMENT"
So, when I figured this out I changed my ads to target my ideal customers; and once again, everything changed for the better. Because my messages was specific...