Regardless of how your catering business website has performed in Google till now, there are always chances to improve your search visibility in Google rankings.
Boosting your search engine optimization (SEO) can help you boost your Google Search visibility and reach out to your target audience. Implementing effective catering marketing ideas along with these 5 easy SEO tips to boost the rankings for your website is something that can help you.
Start by claiming, optimizing listings, and standardizing data across all the major and relevant local searches. It includes a combination of industry-specific directory sites, social media sites, and search engine directories. It helps in getting your listing displayed in the local Google search results.
Various tools such as Moz Local, SEMRush, etc. can help you understand the external data sources and directories out there.
Moreover, you can work on optimizing the fields of information...
Facebook Ads vs Google Ads, Which paid advertising should you focus on for your Catering Business. Well it depend what you are running the ads for.
For example, Google is great for special days such as Saint Patrick's Day that is coming up in a few weeks. The reason for that is because a lot of people will be looking for caterers on Google to help them with their parties. So because of that you will get actual hot leads from your Google Ads.
Facebook on the other hand is different in the sense that you can run ads all the time because of their extraordinary targeting. You can run different ads going after different kind of people. In the video you will see how you can target people that are thinking about getting married. That feature is called interests.