Facebook Ads vs Google Ads, Which paid advertising should you focus on for your Catering Business. Well it depend what you are running the ads for.
For example, Google is great for special days such as Saint Patrick's Day that is coming up in a few weeks. The reason for that is because a lot of people will be looking for caterers on Google to help them with their parties. So because of that you will get actual hot leads from your Google Ads.
Facebook on the other hand is different in the sense that you can run ads all the time because of their extraordinary targeting. You can run different ads going after different kind of people. In the video you will see how you can target people that are thinking about getting married. That feature is called interests.
Learn how I used Facebook to advertise for free and reach all my local customers. You have to add your customers as friends to really take advantage of this strategy.
For my restaurant business, I would incentive customers to like the business Facebook page by offering complimentary menu items.
"Like our facebook page and enjoy a free cookie or coffee on the house" click here to watch the video
Once they are connected to the business page, you can funnel them to your personal page by individually adding them later.
They will now see your posts and now you have an opportunity to establish an emotional connection to your customers as you share your life with them and vice versa. As you engage their profile with likes and comments, you trigger Facebook's algorhythms to have you appear on their feed more often.
Keep in mind that the goal is to establish rapport and build a relationship. Now you can start advertising to your customers on a more personal level. Rather than going for the...