Hi, I'm Al Shan.
I'm the creator of the "Social Media Marketing Planner: A Food Business Owner's Road Map to Succeess on Social Media & Close More Sales with Less Effort."
When I first started advertising for our family restaurant back in 2012, I had no idea how to market our business using the internet. Then (almost by accident) I started understanding the power of the internet and was able to create systems that are now helping business owners sell and get noticed online. The online strategies are creating opportunities for restaurant owners, caterers, and chefs in a way that they couldn't imagine before.
Here's how it happened...
When I started, I was a restaurant owner running our family business.
It had been five years since I had been running the restaurant. I was making less then minimum wage and working 12 hours a day. I knew I needed to make a change.
I started my business from the dinning table of the restaurant and I started with Google ads.
I never forget how nervous I was when I first started advertising on Google.
Luckily, I realized that we could reach people outside our little community with online advertising and adding catering services to the restaurant. After I created my first ad on Google, every time somebody was looking for an “Italian Caterer in Orange County,” my ad would show up on top. And the rest is history.
I remember this like it was yesterday. One of my ads captured the attention of an office manager who worked for the biggest Real Estate Platform globally, “Zillow.”
From then on, my focus was on advertising my business online. I learned everything about Social Media Marketing, Online Ordering, SEO, Text Marketing, Google Ads, and everything in between. After I experienced the success firsthand, it was easy for me to understand online marketing opportunities—the new knowledge and excitement led me to start my marketing company.
So, in the summer of 2018, I decided to sell my restaurant & catering business for a nice profit. Now, I work hard, showing food entrepreneurs what is possible. The good news is that the strategies still work today, and it won’t take long for you to experience, what I experienced, and what my clients are experiencing right now.