7 Ways to Grow Your Catering Business With Local SEO

Jul 25, 2020

Wouldn't it be great to drive more bookings for your catering business after heavily investing in your website?

However, in today's cut-throat competitive world, publishing a couple of web pages over the Internet won't open the floodgates. Your website has to rank higher in search engines to bring highly-convertible leads for your catering business.

In this blog, we've compiled a list of seven smart ways to outperform your market rivals with local search engine optimization.

So, scroll down and take one big step towards ranking higher on top search engines such as Google. 

#1 Optimize Your Website & Content

First things first, optimize your website and its content. The latest search engine algorithm updates are focused on the relevance of the content, and how user engaging it is.

Here Are Some Key Pointers When Curating Content for Your Catering Business Website:

  • Your website must have high-quality content that connects with your prospective audience, instead of just search engines. For instance, add some star recipes that are popular among your customers or share your specialties for birthday parties, corporate lunches, etc.
  • Distribute keywords throughout the content, and maintain a good keyword density of 1 to 2%. Do not stuff the keywords for this old-school practice will do more harm than good.
  • Optimize the heading tags of your web pages. The meta title and description of each web page must not be written to rank higher. Instead, give your customer a glimpse of your website; simply, give them a reason to click on your website.
  • Don't forget to add customer reviews and testimonials on your website. This is a means to ensure your catering business's greater credibility in the minds of your potential clients.

    You can always seek the expertise of a local SEO marketing company, so that you focus on the bigger picture of your business, with peace of mind that your website is surging ahead.

    #2 Use Google My Business 

Google My Business shows your catering business in Google search and Google Maps for your physical location. It provides your potential clients with relevant information about your hospitality company, which includes:

  • Hours of operation
  • Physical address
  • Contact details to make a reservation.

GMB Page is a way to communicate with your customers and also respond to their reviews given over Google.

#3. Online Citations

Citations are a great way to gain exposure for your hospitality business. List your business on top business directory portals:

  • TripAdvisor 
  • Google My Business Page
  • FourSquare & Yelp 

Include every essential detail of your business such as contact information, address, and other information your customers need to connect with you.

Update the information and add real-photos of the events you catered for.

#4. Optimize Your Website For Mobile

In recent years, Google has shifted the focus entirely to mobile-friendly websites, ranking them higher than websites that are not optimized for the mobile audience.

Google's algorithm updates place the fast-loading mobile site in top positions.

A mobile-friendly website that loads quickly is one of the integral aspects of optimization for local SEO.

#5. Optimize Listing For Voice Search

Until just a couple of years back, the only way to search for information on a web browser was using keywords. Today, we have the voice search capabilities of popular search engines like Google for Internet searching.

Shift your approach from textual concepts to natural speaking patterns.

Try to give answers to your website visitors to improve conversions.

#6. Focus on User-Experience To Achieve More Conversation

While your business website drives truckloads of traffic, it is of no worth if it is not converting. So, to improve lead conversion, focus on delivering unmatched user experience.

Your website's layout has to be simple and well-structured in a manner it takes not more than one or two clicks to make a reservation. Add compelling call-to-actions throughout the content.

#7. Monitor & Analyse the Results

Last but not least, identify what's working for you. There are several smart tools to track and analyze the results of your local SEO efforts. First off, set up Google Analytics on your catering business website. This will help you understand how much traffic you get daily and from where.

Moz Analytics is another powerful tool to analyze your website's performance and assist you in making necessary tweaks to drive traffic, generate leads, and more sales.

Finally, SEO efforts take time to reflect, so the sooner you start, the better it is.

Ramping Up Your Local Search Engine Optimization Can Bring Measurable Results That Help To Boost Ranking.

We are a trusted local SEO agency that implements search engine optimization tactics and techniques for a geo-targeted audience to increase your catering business's brand visibility. Get a customized quote today!

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