Your Catering Website Needs to Target Your Ideal Clients’ Persona

Oct 21, 2019

Are you interested in expanding your catering business this holiday season by catering corporate holiday parties?

Businesses big and small are gearing up right now to show their employees some appreciation for a job well done in 2019, and corporate executives love to spend money on the convenience of having their holiday event hosted by a competent, reliable catering business. 

That could be you! But how do you get your hands on a bigger piece of that holiday pie?

 My name is Al Shan, and I’ve made an average of $40,000 per holiday season through catering corporate events.

Read on to learn my time tested tips and tricks for how to attract your ideal clients, and how to relate to corporate catering customers.

Over time, I’ve realized that the best catering clients are corporate businesses, because they love to order food consistently. Especially during the holidays! So how can you successfully attract these highly profitable clients and close the deal?

 You have to get in front of the right people, at the right time, with the right message. 

Your business’s website is the most powerful tool you have to relay important information to your potential customers. 

And remember, you don’t get a second chance to make a first impression. This leads us to secret number one: your website needs to reflect your ideal clients’ persona, and speak to their needs, fears, and desires.

So who can we expect our most lucrative website visitors to be, and how can we anticipate and preemptively address their concerns? Office managers or HR managers are most commonly responsible for finding and booking caterers for upcoming office holiday parties.

These administrative professionals have no time for nonsense and expect their food to be not only delicious, but hot, on time, and for there to be enough that nobody leaves the party hungry. Therefore, your number one priority should be to reaffirm that you are competent and capable of fulfilling all their needs.

The best way to win the hearts (and business!) of these office managers is to address all these concerns right on your home page. For example, a banner stating, “We Guarantee Our Delivery Time!” or “We Offer Free Tastings!” is a surefire way to grab attention and reassure your potential customers of your professionalism and desire to fulfill their expectations.

Another key phrase I’ve had success with in the past is, “We Ensure an Effortless Experience” so the customer can focus on their own job requirements. You can reinforce this idea by highlighting the services you provide: tables, chairs, disposable cutlery, chafing dishes to keep the food warm, complete setup and cleanup of the event space, service with a smile… all those little details your customers do not want to spend time and energy thinking about.

Additionally, you really want to illustrate your previous successes in handling catering events. A great way to do this is by posting positive reviews you’ve gotten from previous gigs. When those office managers hear straight from your satisfied customers how you anticipated their needs and made their event one to remember, their doubts and worries about choosing you as their caterer will vanish in a flash!

Along the same vein, don’t be shy about showing off any awards you’ve won for your catering expertise. You worked hard and earned the awards, so display them on your home page with pride! Finally, remember a picture is worth a thousand words. Upload a professional-looking photo from one of your recent catering events, or an image of your most Instagram-worthy daily special.

There’s a saying that people eat with their eyes first, and seeing a visual of what your catering business can offer might just persuade a potential client to give you their business.

So, now we have a better idea of what type of catering clients you want to attract, and how to anticipate their desires for the perfect catered event. But finding prospective customers and directing them to your web site is harder than you might think.

Luckily, in the next blog post we’ll discuss my second secret to catering success: how to reach these new clients so they can place an order with you. Follow my blog so you don’t miss a single tip to make your catering business a success this holiday season! I hope you found this advice useful, and that you like, subscribe, and leave a comment down below.

You can also reach me via email at [email protected] with any questions or for personalized advice.

Thanks for reading. Have a great day!

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