$549.00 USD

6 monthly payments

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First 60 Days FREE: That's right, your first 2 months is on us, courtesy of your enrollment in the Catering Success Formula Training.

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Catering Success Formula

Coaching Calls & Accountability Partner:

  1. 1-Hour Private Zoom Coaching: Onboarding Call With Me To Discuss The Best Plan of Action to Rank Your Business on Google
  2. Two Hour Private Zoom Coaching: We will review your progress and analyze your business after two weeks of our initial meeting.
  3. Two-month access to our private membership group: Interactive training platform with like-minded food entrepreneurs. Post questions, and I will answer them. 
  4. Accountability Partner: You will be partnered with fellow food entrepreneurs to keep each other motivated and accountable. And I will keep you accountable as well.


Week 1 - How To Get Leads on Demand

  • You will be able to see your progress like Chef Ceasar. All the green circles represent all the cities he ranks in the top 3 local search results.

Week 1 - How To Get Leads on Demand

  • How to pick your niche and the right keywords.
  • How to use your business name to capture qualified leads.   
  • Step-by-step guide to get reviews the right way.
  • List of the most effective online business listings for your business.  
  • How to claim your Google Business Listing the right way.
  • How to get leads from Google Business Profile. 
  • How to Optimize Your Google Business Listing.  
  • How to let Google know you have an event coming up.

Week 2 - Homepage Page that Convert Visitors to Customers 

  • Identifying your target keywords (primary category of GBP) 
  • Craft an SEO Title and description using ChatGPT 
  • Main Navigation Bar 
  • Above-the-fold section: First impression matters (Capture your ideal clients) 
  • Describe Your Main Value Proposition
  • Add testimonials that reflect the service you want to promote 
  • How to add services on your homepage to rank for more keywords
  • FAQ - how to set it up correctly so Google ranks the keywords 
  • Add Google Maps the right way on your homepage 
  • Add Your NAP in the Footer, so Google knows that you are a legit business 
  • What to add to your Footer 

Week 3 - How To Use Your Website To Print Money 

  • How to rank higher in the surrounding cities (local SEO) 
  • Why is On-Page SEO so important? 
  • The URL of your Web Pages is very important for SEO
  • Keywords on Page Titles & Meta Description on all pages 
  • How to write your Headings and subheadings on all pages 
  • Writing Content on all web pages using ChatGPT 
  • Images - how to add keywords to your images 
  • NAP - Name, Address, and Phone Number 
  • How to set up your FAQ page
  • Google reviews - find specific reviews that mention keywords for the page
  • External & Internal Links on your website 

Week 4 - Seal the Deal: Master the Art of Sales in Catering and Never Miss a Gig Again!s  

  • Done for your Proposal Template: Proposals that clients can't say no to.
  • Follow-Up Scripts: Nail the timing and wording to keep 'em hooked.
  • Psychology of Closing: Get inside your client's head and close like a pro.
  • Phone Call Scripts: First impressions count; make yours unforgettable.
  • Client Communication: Speak their language and win their business.
  • Call-Back Scripts: Turn "maybe" into "yes" with killer callbacks.
  • Price Talk: Handle the money question like a boss.
  • Alan Berg's Wisdom: Unlock sales secrets from the catering guru himself.