Are Instagram Ads Worth Spending for Catering Business in 2021?

Dec 21, 2020

In recent years, Instagram Ads have become a vital component of any results-driven Internet marketing strategy. 

Do you know approx. 95 million photos & videos are being uploaded every day on Instagram? 

Powered by Facebook, the world's mobile-first, photo-sharing social media platform has a strong worldwide base.

Nowadays, both B2B, and B2C companies are using Instagram to promote their products and services, especially caterers, restaurants, and just about everyone into the hospitality business. The pictures of delicious food and desserts have an uncanny ability to draw the attention of Instagram followers while scrolling through their news feed.

Yes, we know Instagram marketing is an absolute necessity to expand one’s business reach, but the million-dollar question: "Is It Worth Spending on Instagram, advertising your catering services to generate leads and get more bookings?

Why Are Instagram Ads Important for Your Hospitality Business? 

Instagram Ads are a value-for-money investment, regardless of your industry and marketing goals. But, here we'll be enlisting three reasons that make Instagram Ads a must for both caters and restaurants. 

#1. Enhanced Targeting

One solid reason that catering companies should spend on Instagram paid advertisements is that it lets you target your audience more precisely. 

With Instagram Ads, you can promote your catering services by target location, demographics, interest, and several other key characteristics when building an Ad campaign. Thus, means your ad will appear only on the feeds of the target audience. Therefore, the conversion rate is on the higher side. 

You can track your Ad's metrics, which includes click-through rate and conversions. Later, you can customize your Instagram Ad campaign based on the analytics to drive better results. You can hire a dedicated agency offering social media marketing services for caterers and restaurants to assist with creating a strategic Ad campaign. 

#2. Visually Memorable

The best thing about Instagram is that it is a visual social media platform. When you publish a visually-appealing post such as dishes of your chef, it will stick in the minds of whoever you see it. 

Follow a particular theme that suits your brand personality and specialty cuisine to make your profile memorable, and create a great impression. 

When people remember your brand, they are more likely to come back to your profile, and this can help you get more bookings.  

#3 Variety of Ad Formats

When starting an online paid campaign, you can choose from three main Ad formats. These include:

Instagram Photo Ads

You can tell a story or product your offer through a series of visually-appealing images. 

Instagram Video Ads

You can create Ads up to 60 seconds, and promote it to your target audience. Your video needs to be engaging, but make it short to get maximum attention, and response from your potential customers. 

While photo Ads are most recommended for Instagram, videos are also super-effective, they're short and connect with the audience, like sharing a recipe. 

Instagram Carousel Ads

These types of Ads allow Instagram users to swipe to see additional images and have a call-to-action linking to your official website to help your potential clients know more about your catering services. 

How Much Do Instagram Ads Cost? 

The best aspect of advertising on Instagram is that you don't have to drop thousands of dollars to create and run a successful Ad campaign, you can reach out to a broad audience within your limited budget. 

Just like Facebook, Instagram has the pay-per-click model, which means only when a user clicks on the Ad, you'll have to pay. You don't have to pay anything for the likes and comments that you get on your paid Ad post. However, you'll have to adjust your expectations if you are spending less. One thing is for sure: you'll get your money's worth.

There's no single answer to how much an Instagram Ad costs because there are many contributing factors such as the Ad format, Ad placement, and competition. According to AdEspresso, $1.20 is the CPC for most Ads. 

The best part about Instagram Ad is that you can invest as little as one dollar.  

Let’s Put The Lid On

In a nutshell, spending on Instagram paid advertising is a powerful tool to reach a wider audience, enhance credibility, get more leads and bookings. But to achieve all this, you need a specialist agency that offers social media marketing services. Fill the inquiry form for a FREE consultation. 

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