Many believe that "if they build restaurants, customers will automatically come," but that isn't fundamentally true in the modern & competitive foodservice industry. One of the common reasons why restaurants fail is due to insufficient or too little advertising. According to Posist, "Failure...
You already put together the catering business of your dreams — a kitchen fully equipped with cooking tools and supplies, a spacious catering van for seamless transportation, a fantastic staff to support you during operations, and a considerable amount of clients to work with. Yet, perhaps,...
It seems that you almost have everything to put up a successful food business - exceptional culinary skills, an eye for detail, innovative recipes, people who support your passion. All that’s left to do is to make it happen. But you’re clueless on how to get started. So you start your...
Your friends constantly rave about how mouthwatering your dishes are. Whenever you host a party and cook for your guests, everyone goes gaga over your recipes. Even your parents have long known that you’re destined to dominate the food industry. And now, you finally wish to materialize...
When’s the last time you reached for a phone book to look for a good restaurant? I bet you cannot even remember the last time you used an actual phone book. Right? Because you see, we’ve long set foot in the great digital age where customers trust online reviews over flashy...
Do you know how to get local followers on Instagram?
Let's face it! No one is going to call your restaurant if they are not local followers on your Instagram. "Hi, can I get some tacos today?" No. It doesn't work that way.
You need to figure out how to get local followers on...
It may not seem like it but believe me - the tiniest miscalculations of your food portions can affect your catering business’s success. If you prepare too little food, your guests could go hungry. They might even leave a negative review on your brand due to such an unpleasant...
1. Make your Online Ordering information visible on your website.
Make sure that it's clear on your website because it's the most important call to action. Your audience should see it right away. I've seen some websites with so much going on that it's hard to see Online Ordering on their...
Search Engine Optimization or better known as SEO often intimidates entrepreneurs. Because let’s admit it, the term sounds too fancy, complex, and technical. However, I assure you that with the application of the right strategies and tips - SEO is highly manageable. So if you’re one...
How to Create Food Concept For Your Restaurant? In this live Instagram interview, Jamie Shotton shared a very important strategy on how to come up with your food concept for your restaurant.
Facebook Ads vs Google Ads Which Paid Advertising Should You Use For Your Food Business?
Google, or social media such as Facebook. I have always been a Google guy, but lately guys, I have focused a lot on social media, especially Facebook, and the targeting is amazing. So here's what's going on,...
Partner up with local catering venues to grow your wedding catering business. Make sure to offer the venue owner a percentage of your profits so they feel more enticed to recommend you to their customers.
If you want to learn more about growing your catering business make sure to join my...
