In recent years, Instagram Ads have become a vital component of any results-driven Internet marketing strategy.
Do you know approx. 95 million photos & videos are being uploaded every day on Instagram?
Powered by Facebook, the world's mobile-first, photo-sharing social media platform has a strong worldwide base.
Nowadays, both B2B, and B2C companies are using Instagram to promote their products and services, especially caterers, restaurants, and just about everyone into the hospitality business. The pictures of delicious food and desserts have an uncanny ability to draw the attention of Instagram followers while scrolling through their news feed.
Yes, we know Instagram marketing is an absolute necessity to expand one’s business reach, but the million-dollar question: "Is It Worth Spending on Instagram, advertising your catering services to generate leads and get more bookings?
It's not enough, even for restaurants, and caterers to rely on word of mouth for business anymore. No matter how professional your staff is or how good food you serve, you still won't get any bookings, if your prospective clients don't know about it.
This is where the role of Internet marketing is integral to the hospitality and catering industry. With the help of SEO, social media marketing, and other marketing strategies, you can convey all this to your potential customers.
But, to succeed, you need to formulate a solid plan; otherwise, all your efforts and monetary investment would go in vain.
Be Active on Social Media
Mobile Compatible Website
Connect With Bloggers
Start YouTube Channel
Google My Business Listing
Appetizing and delicious-appealing, real pictures of dishes prepared by your chefs when catering for events will...
Is email marketing dead? While the debate still runs, industry pros claim that email marketing is still a powerful marketing tool in 2020 and beyond.
80% of business professionals firmly believe that email marketing improves customer retention.
Another recent statics says, if you invest one dollar in email marketing, you get $44 in return.
It requires a little bit of fine-tuning to improve your ROI.
Right from the subject line, content to analyzing metrics, everything has to be perfect to open floodgates of enquiries for your catering business.
To get more event bookings from your email marketing campaign in 2020, here what you need to try:-
The catering business has come a long way from sloping rubber chicken & mashed potatoes on the platter. Every successful caterer and restaurant has specialization in a specific type of cuisine or those inspired by international flavors.
So, promoting your chef specialists will undoubtedly...
If you are running a family restaurant or catering business, you must get listed on Google My Business. Google My Business is a free tool that lets you manage how your business appears on Google Maps & search. It includes adding your business name, detailed location, hours, monitoring & replying to the customer reviews, adding photos, and so much more.
Now, you will ask how do I get my business listed. To help you out, we've created this step-by-step guide. So, let's scroll down and find out how:-
Google My Business is free to use. But, there is one requirement—your business must have physical presence. Or, in simple words, you can’t work 100% online without any physical address.
Now, creating a Google My Business listing:-
Step 1: Log into your official Google account, but make sure you go with one that you want to associate with your business. Create a Google account, if you don't have one.
Step 2: When you've logged onto...
SEO and PPC are two sides of the same coin.
Search Engine Optimization, SEO and PPC for Pay Per Click Advertising, combine to script your business's success story.
SEO is imperative to lay the foundation of your brand's online presence, whereas PPC helps your hospitality business to improve its bottom line quickly.
SEO is organic and PPC is paid but in combination, they are a powerful, dynamic marketing weapon to not just beat the competitors but dominate the industry altogether.
It's tempting to take the easy route of spending money in PPC campaigns to increase the search visibility of your catering business and get high-quality leads, but SEO is equally important. These are two marketing strategies that cover different areas of the market.
SEO empowers your business website to ascend in organic rankings, PPC lets you stand out shoulder-to-shoulder on the targeted advertising front. They won't cancel out each other, but double...
The short answer to “Do Google Reviews Affect Your Website?” is “Yes,” but as long the reviews are positive, they can help your SEO strategy to be more effective.
Although there a myriad of factors combined contribute to search rankings for any website, Google reviews and ratings indicate that your site is relevant, authoritative, and trustworthy.
Besides, every local business such as catering services company loves to have positive reviews on your Google My Business Profile.
When the algorithm of Google analyses a site, it looks into the EAT factor— Expertise, Authority & Trust. The alphabet “T” stands for Trust plays an integral role in your overall rankings. Positive reviews from your customers signal Google’s algorithm that you are a trustworthy service provider.
A couple of years back, Google decided to ban online reviews from anonymous profiles. This ban...
Whenever we talk about social media marketing for a restaurant, catering company or any other hospitality business, Pinterest often falls under the radar.
Pinterest is an impactful platform to drive highly-convertible traffic to your site, boost daily leads & grow sales. Now, it's time to give Pinterest the attention it deserves in 2020.
Step 1: First things first, you got to set up your business profile on Pinterest.
Go to the official website http://pinterest.com; there you'll see several options to Signup using your Facebook, Twitter, or Email. Click Sign up with Email
Step 2: Now, you'll be asked to fill out a quick form. Do not fill this, as you are not creating a personal account, instead, a business profile. Scroll down, until you see "Are You a Business?" click it.
Step 3: From step 2, you'll be taken to a new form; now, this is for you to fill & submit.
With staggering 313 million global active users, Twitter is an impactful platform for building your hospitality brand and connecting with your prospective audience.
Today, a massive volume of Twitter users follow and engage with brands, thus a solid reason to start marketing on Twitter.
But, twitter marketing for your hotel or restaurant isn't a stroll in the park. You've to plan a well-structured strategy in line with brand specifications & fiscal marketing goals.
Luckily, you've landed on the right guide to unleashing your brand on Twitter. So, without any further delays, let's get on with it.
Twitter is a powerful social media channel to spread a word about your restaurant, hotel or catering business, and create a unique identity.
Here are some fundamental rules to establish your brand identity on this microblogging platform:-
Search & follow all the major...
Wouldn't it be great to drive more bookings for your catering business after heavily investing in your website?
However, in today's cut-throat competitive world, publishing a couple of web pages over the Internet won't open the floodgates. Your website has to rank higher in search engines to bring highly-convertible leads for your catering business.
In this blog, we've compiled a list of seven smart ways to outperform your market rivals with local search engine optimization.
So, scroll down and take one big step towards ranking higher on top search engines such as Google.
First things first, optimize your website and its content. The latest search engine algorithm updates are focused on the relevance of the content, and how user engaging it is.
Customer experience starts well before the customer contacts you or comes through the front door of your catering business office.
Your business website is your brand. It forms the first and last impression, which eventually plays an integral role between a customer booking the next event with you or moving ahead to your competitor.
Therefore, your business website's design has to be user-engaging and appealing to your potential clients to pull off more bookings.
Think about the structure of your website through the mindset of your clients; how they are going to use it, instead they end up creating websites the way they use it internally. Your website must have an easy-to-use interface. Straightforward navigation is more user-friendly than complicated fancy themes.
It is advisable to hire the best web design company to prepare the...